With UGC designed to build awareness and grow your audience.
I've been on both sides… running campaigns for brands and creating UGC content for them. So I know what works.
I think beyond trending audio. I focus on storytelling, strong hooks, and SEO-friendly captions that help your experience or destination stand out, get saved, and get visited!
Some brands don't need a single video, they need a partner. Through my agency, Goodlight Social, I own your content strategy and creation like an in-house team, without the in-house hire.
Organic Content
Videos that feel authentic, not scripted. The kind people save, share, and actually act on.
Paid Ads & Usage Rights
Content designed to perform in paid campaigns. Built to stop the scroll and drive conversions.
Whitelisting
Run ads from my account using my voice and audience for better trust and results.
Nectar finds the real cause of your allergies instead of guessing, then treats it. I made a testimonial-style ad about it, told like my own story so it felt like a real person talking, not a commercial. They ran it as a paid ad from my page, and it did really well.
Here's the results:
Both against Nectar's own benchmark. More people booked, and each one cost them less.
Wellness, beauty & skincare UGC — testimonials, demos, and reviews built to run as ads.
Not Your Average Date Night is my series on unexpected date spots around NYC — candle making, perfume blending, museums after dark. It's the kind of content people save, send to a friend, and screenshot so they actually go.
The results, across the series:
People are saving because they're planning to come, and sharing because they're bringing someone with them!
NYC experience UGC — things-to-do reels and local-brand collabs filmed across New York.
Real messages from real inboxes.
